In a culture where attention is so valuable but a public platform is damn-near free, how do you compete with the clutter? You brand, on purpose.
Branding is the art of getting an audience to buy into what you're offering, using images, stories and experiences that resonate. I teach brand strategy and aesthetics because I hate to see a promising endeavor miss its opportunity to touch people due to poor presentation. What bugs me even more is when creative people can't capitalize off of their talent because of barriers like marketing budget constraints or lack of branding know-how. If you're finding ways to support your livelihood with your purpose, you're already onto something major. The next step is to differentiate yourself and amplify your message with strategy and style. Find insights on my blog.