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Why I do this

If you scroll through social media long enough, it may start to feel like everyone is a guru, a maker, or a mover and shaker (bars! but I'm not a rapper). In a culture where attention is capital but a public platform is damn-near free, how do you compete with the clutter? You brand, on purpose.

Branding is the art of getting an audience to buy into what you're offering, using images, stories and experiences that resonate. I teach brand strategy and aesthetics because I hate to see a promising endeavor miss its opportunity to touch people due to poor presentation. If you've discovered a way to support your livelihood with your purpose, you're already onto something major. The next step is to differentiate yourself and amplify your message with strategy and style. Find insights on my blog.

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