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Long Story Short

creative director • brand strategist • speaker

From specialty food corporations to digital influencers, Briaan L. Barron has a knack for creating premium, immersive brand experiences. Her core competencies lie in creative direction, brand storytelling, content strategy, packaging design, visual web design, multi-channel campaign development, and cause marketing. She has a background as an American Culture and Media Studies scholar and a passion for multi-media storytelling, which inspires her to approach marketing from a human-centric lens. As a champion for media literacy, Briaan galvanizes brands to think critically about the way their content will be received by today's digitally-savvy, multicultural populations. She strives to become a leading visionary for building authentic relationships between brands and their audiences, using the proper dosage of creativity and strategy.

 

featured in:

 
"14 Black Web Designers You Should Hire To Redesign Your Blog"

"14 Black Web Designers You Should Hire To Redesign Your Blog"

 
 

Milestones

(so far)

 

2010

Interns in Marketing and Artist Development at Ruff Ryders Entertainment.

2012

Interns in production management for SPIKE TV at MTV Networks.

 

Starts freelance graphic design career under the name Bri-Dimensional Images.

2013

Graduates from Sarah Lawrence College with a concentration in American Studies & Media Arts.

 

Becomes a published scholar in Callalloo: Journal of African Diaspora and The Watercooler Journal.

 

Pursues Master of Fine Arts degree in Film & Television Studies at Boston University.

2016

Embarks on career in CPG branding and creative direction when hired as Brand Manager for jcoco Chocolate.

 

Launches Branding By Bri: design and consulting firm for emerging entrepreneurs and influencers.

 

 

Videos

 

A mixed-media documentary short that explores the "Steamfunk" genre, and the subversive work of retro-futurist fiction by creators of color. Featured in the 2014 Langston Hughes African-American Film Festival in Seattle, WA. Written, directed, animated & narrated by Briaan L. Barron.

 

Scholarship

 

essays

Sci-Fi Films as Visual Counter-narratives to Global Development Discourse (2013)

An examination of James Cameron's Avatar (2009) and Niell Blomkamp's District 9 (2009) to illustrate the way these films portray marginalized peoples through alien bodies and how these portrayals both challenge and perpetuate common representations of the marginalized in popular development discourses. Crossing film theory, development theory, and cultural theory, the essay attempts to reveal both the potential power as well as shortcomings of using creative media to mobilize social causes and make global politics accessible to mass audiences in the first world.

Black Women Finding Liberation Through Veganism (2012)

An analytical essay that explores the intersections between food politics and Black feminist thought. Drawing from contemporary black women scholars, sociological research, a historical context of Southern Black cuisine, and an examination of animal agriculture, the essay illustrates the way veganism can act as a practical form of decolonial activism for U.S. communities of color.

Publications

Ballads Behind Bars: The Music of Lyfe Jennings as Art, Critique & Healing Remedy

Published in Callaloo: A Journal of African Diaspora Arts & Letters (Vol. 36 No. 2)

 

Lucille Ball & Patti Stanger: Images of Womanhood Within & Behind the Scenes

Published in Columbia College Chicago's Watercooler Journal • June 2014 

 

Survive the Site: "The Purge" and Internet Culture

Published in Boston University's The Comment • 2014