I Almost Quit My Own Platform for Good. Here's Why I Changed My Mind.
When I decided to take a break from this platform a couple months ago, one of my core reasons for doing so was that I needed (and deserved!) a vacation. A second reason was that I wanted to focus on developing my craft and to make sure I had the mental capacity to give my full time job the energy it deserves. But there was a third core reason that I want to be honest about.
On a personal level, it's always been important to me that I spend my time making a meaningful impact wherever I can. I apply this way of thinking to the way I make a living, too. While my bottom line is to be able to support myself and earn what I need in order to pay for my desired quality of life, money has never moved me as much as purpose. So, earlier this summer as I looked around the 'Gram and the Web and noticed how influencers, branding experts and self-proclaimed "girl bosses" were multiplying like flies, I had to stop to ask myself "is this purposeful for me anymore? Is this the way that I want to spend my time and use my image?"
The truth is that I was worried about contributing to some trends that I think are pretty problematic, like romanticizing entrepreneurship or creating inauthentic online personas solely for the sake of making money. The work that I do for Branding By Bri - creating visual content, writing blog posts, and managing client projects single-handedly - is so incredibly time-consuming. While I enjoy it, I was beginning to feel shallow, which is no offense to the other folks who love this industry. It just wasn't feeding the depths of my spirit.
So, I did what I needed to do for me. I walked away. And once I fully relinquished any guilt I felt for doing so, I felt amazing. I found myself more available to new experiences, more peace of mind and more opportunities to figure out what I really want to contribute to the world. But I realized something else, too. I'm fucking good at this. Taking a break from the daily grind of this platform afforded me the space to discover that I actually do not want to be without it. Branding By Bri has provided a channel through which I interact with super talented and passionate people. And I get to use my experience and knowledge to help (re)ignite their energy for marketing their ideas and relieve them of the overwhelm they've felt from not knowing how to.
Now, I just need to take the same advice that I've given to tons of clients and workshop attendees. For one, I have to make this work work for me by focusing exclusively on the tasks that I love and have the bandwidth for. I will make no exceptions for the things that fall outside of those parameters. Secondly, I have to prioritize my revenue-earning activities. In short, if it doesn't make money, it doesn't make sense. So, I'll have to cut back on volunteering my skills and short selling my services, AND spend less time designing content.
The third, and most important lesson to me is to stay in tune with my purpose. Yes, I have tons of peers in my field, many of whom are incredibly gifted people who will continue to teach and inspire me. And yes, social media is a breeding ground for a lot of counterproductive clutter that can become discouraging and overwhelming. But what I love to do and am meant to do have nothing to do with any of that. So, I'll stay focused on my lane even if it runs parallel to many others and remain confident that those who are riding with me are there for the right reasons.
Have you ever considered walking away from something you've built? Tell me about it!