Your brand identity consists of your primary logo, variations of your logo, a color palette, font selections, graphic design templates, photography or illustration style, and sometimes other details like patterns and textures. In our visual culture, creating a brand identity is not only about marking your business, but also about using every visual device available to connect with your audience’s taste and set yourself apart from your competitors. I don’t believe in generic design; I believe every brand should authentically reflect the people behind it and should pull inspiration from unpredictable places. Complete the questionnaire below to help me get to know your taste.
When it comes to color, what do you typically prefer? *